In this university-wide program, we select a provocative and challenging book each semester. The book’s theme is then adopted for discussion and analysis during that semester within all programs.

The Spring 2017 Omniquest selection is Equal Is Unfair: America's Misguided Fight Against Income Inequality by Don Watkins and Yaron Brook. We’ve all heard the American Dream is vanishing, and the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads above water. To save the American Dream, we’re told we need to fight inequality through tax hikes, wealth redistribution schemes, and a far higher minimum wage. But what if that narrative is wrong? What if the real threat to the American Dream isn’t rising income inequality, but an all-out war on success? In Equal is Unfair, Don Watkins and Yaron Brook reveal that almost everything we’ve been taught about inequality is wrong. The writers explore:

  • why successful CEOs make so much money - and deserve to
  • how the minimum wage hurts the very people it claims to help
  • why middle-class stagnation is a myth
  • how the little-known history of Sweden reveals the dangers of forced equality
  • the disturbing philosophy behind Obama’s economic agenda

The critics of inequality are right about one thing: the American Dream is under attack. But instead of fighting to make America a place where anyone can achieve success, they are fighting to tear down those who already have. The real key to making America a freer, fairer, more prosperous nation is to protect and celebrate the pursuit of success?not pull down the high fliers in the name of equality.

We hope you’ll find Equal is Unfair to be an eye-opening read.

OMNIQUEST selections

2016 – 2017

  • The Seventh Sense by Joshua Cooper Ramo

2015 – 2016

  • Good Profit – How Creating Value for Others Built One of the World’s Most Successful Companies by Charles G. Koch
  • The Leadership Crisis and the Free Market Cure by John A. Allison, President and CEO of the Cato Institute

2014 – 2015

  • Guardian of the Republic by LTC Allen B. West and Michele Hickford
  • American Icon by Bryce Hoffman
  • On The Edge by Alison Levine

2013 – 2014

  • It Didn't Have To Be This Way, by Harry C. Veryser
  • Conscious Capitalism, by John Mackey and Raj Sisodia
  • Thinking, Fast and Slow, by Daniel Kahneman

2012 – 2013

  • Ladies for Liberty by John Blundell
  • How Will You Measure Your Life? by Clayton Christensen, James Allworth, and Karen Dillon
  • The Power of Habit by Charles Duhigg

2011 – 2012

  • Everyone Communicates, Few Connect by John C. Maxwell
  • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
  • Disciplined Dreaming: A Proven Strategy to Drive Breakthrough Creativity by Josh Linkner

2010 – 2011

  • Make It in America - The Case for Re-Inventing the Economy by Dr. Andrew N. Liveris
  • Winners Never Cheat - Even in Difficult Times by Jon M. Huntsman with the Foreword by Glenn Beck (2009)
  • SWITCH: How to Change Things when Change is Hard by Chip Heath and Dan Heath (2010)

2009 – 2010

  • How Capitalism Will Save Us by Steve Forbes and Elizabeth Ames
  • 1000 Dollars and an Idea by Sam Wyly
  • Ten Powerful Phrases for Positive People by Rich DeVos

2008 – 2009

  • The Last Lecture by Randy Pausch
  • Capitalism At The Crossroads,2nd Edition by Stuart L. Hart
  • Simply Success: How to Start, Build, and Grow a Multimillion-Dollar Business the Old Fashioned Way by Jack Miller

2007 – 2008

  • Where Have All The Leaders Gone? by Lee Iacocca
  • The Science of Success by Charles G. Koch
  • New Ideas from Dead CEO's by Todd Buchholz

2006 – 2007

  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  • An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths by Glenn Reynolds, 2006, Nelson Current, ISBN: 159555042

2005 – 2006

  • Death by Meeting by Patrick Lencioni
  • Cleaning Up by Barry Minkow
  • The World is Flat by Thomas Friedman

2004 – 2005

  • Good to Great by Jim Collins
  • The Commanding Heights by Daniel Yergin and Joseph Stanislaw

2003 – 2004

  • Founding Brothers (The Revolutionary Generation) by Joseph J. Ellis
  • Homesick by Sela Ward
  • Sailing Alone & Around the Room by Billy Collins

2002 – 2003

  • Ben Franklin's 12 Rules of Management by Blaine McCormick
  • The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander
  • Make It BIG: 49 Secrets for Building a Life of Extreme Success by Frank McKinney with Victoria St. George

2001 – 2002

  • Fish! by Stephen C. Lundin, Harry Paul, and John Christensen
  • Living a Life That Matters by Harold S. Kushner
  • The Art of Innovation by Tom Kelley

2000 – 2001

  • The Greatest Generation by Tom Brokaw
  • Who Moved My Cheese? by Spencer Johnson
  • No Place for a Woman: A Life of Senator Margaret Chase Smith by Janann Sherman

1999 – 2000

  • Tuesdays With Morrie by Mitch Albom
  • How Now Shall We Live? by Charles Colson and Nancy Pearcey
  • Permission Marketing by Seth Godin

1998 – 1999

  • Leading with Soul by Lee G. Bolman & Terrence E. Deal
  • Don't Sweat the Small Stuff...and it's all small stuff by Richard Carlson
  • The Northwood Idea: People Helping People

1997 – 1998

  • In Search of Nature by Edward O. Wilson
  • Image by Design by Clive Chajet & Tom Shachtman
  • Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg

1996 – 1997

  • The Winner Within: A Life Plan for Team Players by Pat Riley
  • The Road Ahead by Bill Gates
  • The Death of Common Sense: How Law Is Suffocating America by Phillip K. Howard

1995 – 1996

  • Beyond Race and Gender: Unleashing the Power of Your Total Work Force by Managing Diversity by R. Roosevelt Thomas
  • Man's Search for Meaning: An Introduction to Logotherapy by Viktor Frankl
  • The Fifth Discipline: The Art & Practice of The Learning Organization by Peter Senge

1994 – 1995

  • Compassionate Capitalism: People Helping People Help Themselves by Rich DeVos
  • Beating the Street by Peter Lynch
  • The Choice: A Fable of Free Trade and Protection by Russell D. Roberts

1993 – 1994

  • Breakpoint and Beyond: Mastering the Future - Today by George Land and Beth Jarman
  • The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox
  • Principle-Centered Leadership by Stephen R. Covey

1992 – 1993

  • 2020 Visions: Long View of a Changing World by Richard Carlson and Bruce Goldman
  • Changing Course: A Global Business Perspective on Development and the Environment by Stephan Schmidheiny
  • Recapturing the Spirit of Enterprise by George Gilder

1991 – 1992

  • Essentials of Business Ethics by Peter Madsen and Jay M. Shafritz, Eds.
  • The Content of Our Character: A New Vision of Race in America by Shelby Steele
  • The Man Who Discovered Quality: How W. Edwards Deming Brought the Quality Revolution to America - The Stories of Ford, Xerox, and GM by Andrea Gabor

1990 – 1991

  • The New Realities by Peter F. Drucker
  • Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey Mackay
  • Leaders: The Strategies for Taking Charge by Warren Bennis and Burt Nanus