University of the Aftermarket - Northwood University

Custom Programs

The University of the Aftermarket creates custom programs for individual organizations, associations, and companies. These programs are typically offered in classroom/workshop settings in either full- or half-day sessions. Call (800) 551-2882 for more details.

Examples of available custom program topics include:

  • Strategy I: Theoretical Vision
  • Strategy II: Practical Implementation
  • Leadership for Aftermarket Managers
  • Free Enterprise
  • Global Economic Update
  • North American Economic Update
  • The Petroleum Problem: How Oil Prices are Determined
  • Fundamentals of Brand Management
  • Developing a Process-Based Organization
  • Financial Management
  • The Brand Report Card
  • Group Decision Making
  • Negotiation Skills

CARQUEST School of Business

carquestThe CARQUEST School of Business is no ordinary educational experience: It's a CARQUEST-specific, university-level business program designed to drive your business forward. 

  • Learn leadership by practicing leadership
  • Immediate real-world application
  • Proven business results
  • Specifically address your greatest business concerns
  • Build a network of like-minded, committed entrepreneurs

During this four and a half day program, participants learn cutting-edge business principles from the same instructors who teach the MBA program to leading business organizations such as The Dow Chemical Company. The faculty collaborates with expert CARQUEST instructors to bring real-world results guaranteed to deliver sales, grow profits, and raise your business to new heights. It's an interactive business program where participants learn not only from CARQUEST School of Business instructors, but from other participants as well through aftermarket-focused projects and class discussions.

CARQUEST School of Business Program Topics

The CARQUEST School of Business has one goal in mind: to drive your business forward. Each topic is specifically crafted to address the major points of  'pain' in your business life.

These topics include:

  • Processes for Profit
  • Strategy & Vision
  • Brand Management
  • Financials
  • Sales Management
  • Employee Management
  • Crisis Management
  • Total Technology Leveraging

In addition, guest speakers bring valuable business experience to life, delivering the kind of quality, one-of-a-kind instruction for which CARQUEST is known throughout the business world.

The program is held at the Sloan Family Building for Aftermarket Studies on Northwood University's campus in Midland, Mich. The Sloan Family Building is a state-of-the-art conference center with 25,000 sq. ft. of classroom, meeting, and conference space. The building's major benefactor was the Sloan family, founders of General Parts International, one of the major members of CARQUEST.

Participants will be housed right on campus in Northwood University's conference hotel. In addition, guests will have access to Northwood's extensive fitness center and student union throughout their stay. The university also has its very own on-site catering service, which will provide meals during the week.


Northwood University
University of the Aftermarket
4000 Whiting Drive
Midland, MI 48640

(800) 551-2882
(989) 837-4326
(989) 837-4439

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