University of the Aftermarket - Northwood University

Leadership 2.0

Leadership 2.0 is the industry's cornerstone educational program that fosters the development of a new generation of visionary aftermarket executives. The program is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.


The Leadership 2.0 experience consists of two, five-day sessions. Session I, held in the fall, is conducted at Northwood University's Midland, Mich., campus at the Sloan Family Building for Aftermarket Studies. Session II is held in the spring in Raleigh, NC. Between sessions, participants collaborate on projects that tackle aftermarket-specific leadership challenges. Teams present their projects during Session II and the best team is judged/decided by their peers.

Led by Northwood faculty and senior aftermarket executives and leaders, the Leadership 2.0 experience includes a blend of industry research and market analysis, discussion and debate on aftermarket challenges and competitive strategies, individual communication skills training, negotiations and conflict management, insight into supply chain solutions and other industry topics.


Who is a good candidate for Leadership 2.0?

Leadership 2.0 is appropriate for any mid-level professional working in any market segment within the motor vehicle aftermarket. Previous attendees have represented manufacturing, retail operations, wholesale distributing, association management, program group management, and service dealer facilities.

Participants receive 7.0 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) certificates. The group project fulfills the "Project" requirement of the AAP certificate.

2016-2017 Leadership 2.0 Winning Team Project

Evelin Diaz, Trakmotive

Brandi Gardner, AutoZone

Lester Kovacs, Dorman Products

Katy McQuiston, Auto Care Association

Mark Osterman, Gates Corporation

Shawn Senior, Eastern Automotive

When is the next Leadership 2.0 Class?

  • Leadership 2.0 Brochure
  • The dates for the 2017-2018 class are:

    • Session I: August 6-11, 2017 (Northwood University's Midland, MI campus)
    • Session II: March 11-16, 2018 Raleigh, NC


Northwood University
University of the Aftermarket
4000 Whiting Drive
Midland, MI 48640

(800) 551-2882
(989) 837-4326
(989) 837-4439

Auto Care Association



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